Privacy Policy

Last updated April 22, 2024

Alchmy Digital (“Alchmy Digital,” “we,” “us,” and “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy (“Privacy Policy”). This Privacy Policy describes how we collect and use your Personal Information when you visit our websites at:
www.alchmydigital.com
www.alchmydigital.ca
www.ai.alchmydigital.com
www.app.alchmydigital.com
or otherwise use our Platform as described further in our Terms of Service. It also covers information you may provide in electronic messages to Alchmy Digital.Please read this Privacy Policy to understand our policies and practices regarding your Personal Information and how we will handle it. If you do not agree with our policies and practices, do not use the Platform. By accessing or using the Platform, you agree and consent to this Privacy Policy. Alchmy Digital may change this Privacy Policy at any time, at its discretion. Your continued use of the Platform after we make changes is deemed to be acceptance of and consent to those changes, so please check the Privacy Policy periodically for updates.This Privacy Policy is subject to and governed by the Alchmy Digital Terms of Service. The services we provide are part of the Platform and are described further in the Terms of Service.

Information We Collect About You

Alchmy Digital may collect two types of information from you when you visit the Platform: Personal Information and Non-Personal Information (collectively, “Information”).

Personal Information refers to data by which you may be personally identified, such as your name, email address, employer, job title and department, and telephone number.

Non-Personal Information means data that is about you but does not specifically identify you. For example, if you do nothing during your visit to our Platform but browse, read pages, or view content, we will gather and store Information about your visit that does not identify you personally.

How We Collect Information

We collect Information in the following ways:

Directly from you when you provide it to us: When you subscribe to a newsletter, create an account, make a purchase, or request information from Alchmy Digital, we will ask for your name, contact information, billing, shipping, communication details, and account ID or credentials to fulfill your request. If you set up an appointment with us through the Platform, attend a trade show or event, or otherwise contact us, you may also voluntarily provide similar information. If you submit any Personal Information about other people to us or to our service providers, you are responsible for ensuring that you have the authority to do so and to allow us to use their Personal Information in accordance with this Privacy Policy (for example, by asking for their consent).

From third parties: We obtain information through partners, vendors, suppliers, and other third parties. The parties from whom we obtain information are typically corporate enterprises (although some may also be educational or public enterprises) and they may be located in any of the locations in which we do business. These enterprises largely fall into the following categories: advertising and marketing companies, data set and information vendors, public database providers, social media platforms, partners, providers of products or services, hosts or vendors at events or trade shows, research partners, or enterprises that use Alchmy Digital's Services. We take steps to confirm that the information we receive from these third parties has been collected with your consent or that these parties are otherwise legally permitted to disclose your Personal Information to us.

Automatically as you navigate through the Platform: We collect information about how you interact with the Platform through the use of cookies, pixel tags, and similar technologies. Please view our separate Cookies Policy for more information on our use of cookies and similar technologies, how you can manage cookies, and how we respond to Do Not Track signals.

How Alchmy Digital Uses Personal Information It Collects About You and the Purposes for the Collection and Use

We use Personal Information that we collect about you or that you provide to us for the following purposes:

For Functionality and Development of the Platform and Alchmy Digital Services

We use information to provide, offer, and personalize the Platform and other Alchmy Digital Services provided to you. Information like your IP address is used to communicate with your device to provide network connectivity, measure usage levels of the Platform, diagnose server problems, and provide security features. Other business purposes that depend on use of your information include data analysis related to testing, modifying, improving, or developing new products, services, and technologies, and to identify trends. We use cookies to make our websites and the Platform operate, work more efficiently, and provide analytic information. Technologies similar to cookies, such as pixel tags, are also used in connection with the Platform. For more information on our use of cookies, please read our Cookies Policy.

For Customer Support, Platform Updating, and Reporting

The Platform may use information to provide Alchmy Digital with updates and reports, and to check that the Platform is working properly. Update functions may automatically check your system to see whether files need to be refreshed, updated, or modernized, in order to provide you with up-to-date security, versions, features, options, and controls associated with your systems or devices. We rely on information to analyze performance and improve and maintain the Platform. We also rely on Personal Information you provide to us to provide you with customer support for the Platform and other Alchmy Digital Services, and to verify eligibility for promotional offers.

For Business Operations

We use information to operate our business; for example, to perform accounting, auditing, billing, reconciliation, and collection activities. Other business purposes that depend on use of your Personal Information include crime or fraud monitoring and prevention, protecting our legal rights, and performing contractual obligations. We also use Personal Information to contact you to advertise, market, and sell Alchmy Digital Services in accordance with your communication preferences.

To Communicate

We use contact information to send messages; to provide Alchmy Digital Services; to respond to customer service requests; to provide alerts such as security updates or changes in our policies or about subscriptions that are ending; and to send marketing or informational materials like newsletters or white papers, in accordance with your communication preferences. We occasionally conduct surveys or focus research studies that may require you to voluntarily share Personal Information to participate. These activities typically have additional notices that provide more information about the use of your Personal Information and to which you may be asked to consent.

For Advertising and Marketing

We may use Personal Information collected from you, combined with information about what advertisements you viewed and other information we collect, to enable us to provide personalized content and to study the effectiveness of advertising and marketing campaigns. You may choose whether to allow or deny uses or sharing of your device’s location by changing your device settings, but if you choose to deny such uses or sharing, we may not be able to provide you with certain personalized Alchmy Digital Services and content on the Platform.

For Statistical Purposes to Improve the Platform

We may compile Platform statistics into traffic reports, which help Alchmy Digital understand, anticipate, and respond to user needs. If we learn, for example, of heightened interest in certain aspects of the Alchmy Digital Platform, we are likely to highlight that information on the Platform home page. This information helps us create a better overall experience for Platform users.

Legal Basis for Our Use (Applicable Only to EEA and United Kingdom Visitors)

If you are in the European Economic Area or the United Kingdom, our legal basis for collecting and using the Personal Information described above will depend on the Personal Information concerned and the specific context in which we collect it. However, we will collect Personal Information from you only where we have your consent to do so, where we need the Personal Information to perform a contract with you, where we have a legal obligation to do so, or where the processing is in our legitimate interests (such as processing for administrative purposes, direct marketing, product development or improvement, preventing fraud or criminal acts, and in support of information security) and not overridden by your data protection interests or fundamental rights and freedoms.If we ask you to provide Personal Information to comply with a legal requirement or to perform a contract with you, we will make this clear at the time of collection. We will also tell you whether the requirement for that information is mandatory and explain any consequences to you if you do not provide the information.

Similarly, if we collect and use your Personal Information based on our legitimate interests (or those of any third party), we will take reasonable steps to provide clear notice and describe our legitimate interests.Alchmy Digital is the Data Controller of all Personal Information collected through the Platform in the EEA and the United Kingdom, except with respect to the Services (where Alchmy Digital is the Data Processor) or where a supplemental Privacy Policy says otherwise. The contact details for Alchmy Digital are set out in the "HOW TO CONTACT US” section.

If you have questions about or need further information concerning the legal basis on which we collect and use your Personal Information for any specific processing activity, please contact us using the contact details provided under the “HOW TO CONTACT US” Section below.

Retention of Your Personal Information

We will only retain your Personal Information for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements and for other purposes described in this Privacy Policy. We may retain your Personal Information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with with you. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements. In some circumstances, you can ask us to delete your data. See “YOUR LEGAL RIGHTS” below for further information. In some circumstances, we will anonymize your Personal Information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

How Alchmy Digital Protects Your Information

The Platform is designed to provide reasonable and appropriate administrative, technical, and organizational security measures to protect your Personal Information against risks such as temporary or permanent loss, destruction, and unauthorized or unlawful access, alteration, use, or disclosure. We require our suppliers and vendors to apply similar protections when they access or use Personal Information that we share with them. Users of the Platform must also do their part in protecting the data, systems, networks, and services they are utilizing. No technology, data transmission, or system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that your password to any Alchmy Digital account has been compromised), please immediately notify us by contacting us using the instructions in the “HOW TO CONTACT US” section below.

When Alchmy Digital Shares Your Information

We work through our affiliates to provide the Platform and other Alchmy Digital Services. We also work with authorized suppliers and business partners. When we share your Personal Information with these companies, we put in place appropriate measures to limit the use of your information only for legal and authorized purposes that are consistent with this Privacy Policy, as well as appropriate confidentiality and security measures.We also share information with third parties for advertising and marketing; when required by law or to respond to legal process; to protect our customers; to protect lives; to maintain the security of the Platform; and to protect our legal rights.

We may disclose Personal Information that we collect or you provide as described in this Privacy Policy:

With Affiliates and Subsidiaries: For purposes limited to and consistent with this Privacy Policy.

With Suppliers: Our authorized vendors and suppliers may require Personal Information to provide services we have contracted for, such as product delivery, website hosting, data analysis, IT services, auditing, or customer service. Our contracts with suppliers and vendors include provisions to protect your Personal Information and limit its use.

With Partners: We occasionally have relationships with third parties that are not suppliers or vendors but are working with us to offer certain opportunities such as marketing and similar promotions, to enable joint products or research studies, or to facilitate services on the Platform. In these cases, additional terms or Privacy Policies may be provided. For third parties or uses not described in this Privacy Policy, we share your information only with a lawful basis to do so.

For Advertising and Marketing: We share your information with our third-party company partners to prepare and deliver advertising and marketing content, to provide content services, and to enable them to provide you with more personalized ads and to study the effectiveness of our campaigns. This includes providing content by various means such as email, phone, or when you access and use the Platform or other Alchmy Digital Services, and other websites.

Content may be based on information obtained, for example, through prior purchases or transactions, through your device’s physical location, through information about what advertisements and content you have viewed, or through cookies and similar technologies relating to your access to and use of the Platform and other websites. Please read our Cookies Policy for more information. You can choose whether to allow or deny uses and/or sharing of your device’s location by changing your device settings, but if you choose to deny such uses or sharing, our partners may not be able to provide you with the applicable Platform Services and content.

For Connections to Social Networks and Third-Party Services: Where you are using our Services and have chosen to connect your social networks profiles to the Alchmy Digital Services, or if you authorize a third party to access your account, you are agreeing to provide information about you to the social networks and the third-party services under their respective terms and privacy policies. For example, if you choose to connect your YouTube account to the Alchmy Digital Services, this connection uses YouTube’s API services, and the Google Privacy Policy will apply to you. If you have authorized us to access your information via the YouTube API services, in addition to our normal procedure for deleting stored data, you may revoke our access to your data via the Google security settings page.

Sales, Mergers, & Acquisitions: We may disclose Personal Information as part of a contemplated or actual corporate transaction such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings)

.With Your Consent: Alchmy Digital may disclose your Personal Information to any other person or entity where you consent to the disclosure. For information about how to decline our advertising and marketing, please see the section entitled "Your Choices & Rights" below.

We also share non-personally identifiable information, such as anonymized or aggregated information, with suppliers for purposes such as analysis, identifying trends in our products, and helping research and develop new Alchmy Digital Services.Alchmy Digital does not sell any of your Personal Information for monetary compensation.

Information From Children

We do not knowingly collect, use, or disclose information from children under 16. If we learn that we have collected the Personal Information of a child under 16—or the equivalent minimum age depending on the jurisdiction, such as 13 in the United States per the Children’s Online Privacy Protection Act—we will take steps to delete the information as soon as possible. If you are under 16, do not provide any information about yourself to Alchmy Digital, including your name, address, telephone number, or email address. If you become aware that Information of a child under 16 years of age has been provided, please use one of the methods provided under the “HOW TO CONTACT US” section below.

Links to Other Websites and Services

We are not responsible for the practices employed by websites or services linked to or from the Platform, including the information or content contained therein. This Privacy Policy does not address, and we are not responsible for, the policies and practices of third parties or other organizations that are not operating on Alchmy Digital’s behalf, including policies and practices related to privacy and security, data collection, processing, use, storage, and disclosure. This includes: (a) any third party operating any site or service to which the Platform links— the inclusion of a link on the Platform does not imply endorsement of the linked site or service by us or by our affiliates; or (b) any app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer (such as Facebook, Apple, Google, Microsoft, LinkedIn, etc.)—including any Personal Information you disclose to other organizations through or in connection with the Platform or other Alchmy Digital Services.

Do Not Track

Some browsers incorporate a "Do Not Track" (“DNT”) feature that, when turned on, signals to websites and online services that you do not want to be tracked. At this time, the Platform does not respond to DNT signals.

Your Legal Rights

Alchmy Digital respects your rights in how your Personal Information is used and shared. Depending on where you live, you may have rights to request access or corrections to your personal data and make choices about the kinds of marketing materials you receive (or choose not to receive marketing from Alchmy Digital at all). See below for more information, depending on your location.

Canadian Privacy Rights

As a Canadian-based company, Alchmy Digital adheres to the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable provincial privacy laws. This section outlines your rights and our commitments to protecting your Personal Information under Canadian law.Access, Correction, or Deletion of Your Information: If you would like to correct or update your Personal Information, or request access to or deletion of your Personal Information, you may contact us through the Platform or use the contact details provided under the "HOW TO CONTACT US" section below. If you request changes or deletion, please note that we may still need to retain certain information for recordkeeping or other legal purposes, and/or to complete any transactions initiated before the request (e.g., if you've entered a promotion or made a purchase). Some of your information may also remain within our systems for compliance with applicable laws.Your Rights: As a Canadian resident, you have the right to request access to your Personal Information, correct inaccuracies, or request its deletion. You can exercise these rights by contacting us using the methods described in the “HOW TO CONTACT US” section. In some cases, we might charge a fee for processing your request, in accordance with Canadian law. You will be required to verify your identity before we can proceed with your request.If you believe Alchmy Digital has violated Canadian privacy laws, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada. If we process your Personal Information based on your consent, you can withdraw consent at any time; however, this will not affect the lawfulness of processing conducted before withdrawal.

International Compliance

Alchmy Digital, operating from Canada, may transfer your Personal Information across borders, including to the United States, for operational efficiency and to meet business needs. We ensure that such data transfers comply with PIPEDA and other applicable laws, including additional safeguards where required.When transferring Personal Information internationally, Alchmy Digital adheres to data protection frameworks, such as the EU-U.S. Data Privacy Framework (EU-U.S. DPF), to ensure adequate protection of Personal Information. Transfers to the United States or other countries are performed with the necessary legal agreements and protections to ensure your data is safeguarded.

Data Privacy Framework

Alchmy Digital, in partnership with other companies and third-party suppliers, complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as established by the U.S. Department of Commerce. Our partners have certified to the U.S. Department of Commerce that they adhere to the EU-U.S. DPF Principles with respect to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF, from the United Kingdom in reliance on the UK Extension to the EU-U.S. DPF, and from Switzerland in reliance on the Swiss-U.S. DPF.Our partners have also certified that they comply with the Swiss-U.S. Data Privacy Framework Principles with respect to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program and view certifications, please visit https://www.dataprivacyframework.gov/.

California Privacy Rights

Although Alchmy Digital is a Canadian-based company, we comply with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA). California residents have specific rights under CCPA, including the right to request access to, correction of, or deletion of their Personal Information; to opt out of the "sale" or "sharing" of Personal Information; and to limit the use of Sensitive Personal Information.Alchmy Digital does not sell your Personal Information. If you wish to exercise any rights under CCPA, you can do so by using the details in the “HOW TO CONTACT US” section. If you submit a request to exercise these rights, we may ask you to verify your identity. Additionally, you can designate an authorized agent to act on your behalf in accordance with CCPA.For more information on how we process Personal Information and the rights you have as a California resident, please refer to the “HOW TO CONTACT US” section in this policy.